The Peugeot 208 is a supermini ( B-segment in Europe ) produced by the French automaker Peugeot , and unveiled at the Geneva Motor Show in March 2012. The first 208 models were three door hatchbacks produced in 2011, at the company's new plant in Slovakia .  In June 2012, as five door hatchbacks became available, production of the 208 also commenced at Peugeot's French plants at Mulhouse  and at Poissy .
Peugeot’s 208 sits firmly in the mainstream of the ultra-competitive supermini class. It goes head-to-head with top sellers like the Ford Fiesta , Vauxhall Corsa and Volkswagen Polo , but offers its own unique blend of style and customisation.